But its hot-pink box stuck out in the software aisle, a place marketers had figured girls didn’t venture into anyway. Yes, it was Barbie, but it didn’t make sense for a computer game to sit alongside actual dolls. Over in the software aisle, retailers pushed back against the title, unsure of where to put it. It’s after Barbie Fashion Designer that major game companies and marketers realized there is money to be made with so-called “girl games.” The success was hard-won, though. This site is operated by Kilburn Experiences, LLC and Fever.Float into our DreamHouse: Barbie World is Polygon’s dive into everything Barbie, from her legacy as an iconic toy to her presence in games and movies.īarbie Fashion Designer was one of the first commercially successful video games marketed specifically to little girls - a game that’s now credited for kicking off the “games for girls” movement. World of Barbie is operated by Kilburn Experiences, LLC. Barbie and associated trademarks are owned by and used under license by Mattel. Do not enter World of Barbie if you do not wish to be subject to the foregoing. World of Barbie will operate in compliance with state and venue regulations and has implemented enhanced health and safety measures in an effort to limit transmission of the coronavirus (COVID-19) however, all guests are reminded this is an extremely contagious disease that can lead to severe illness or death, and by agreeing to these terms you assume all risks related to exposure. Please be aware that by entering the World of Barbie Premises, you consent to your voice, name, and/or likeness being used, without compensation, in films, photos, and tapes for exploitation in any and all media, whether now known or hereafter devised, for eternity, and you release Kilburn Experiences 3, LLC., and Mattel Inc., their successors, assigns and licensees from any liability whatsoever of any nature. Photos and videos of your experience are encouraged. Strollers are not allowed inside World of Barbie.
Guests are strictly prohibited from running, jumping, or climbing of any kind on the premises and/or within the experience. Guests are encouraged but not required to wear masks during their visit. All guests enter the premises and participate at their own risk, and release Kilburn Experiences 3, LLC, Mattel, Inc., their affiliates, successors, assignees, licensors and licensees from all liability of any nature while engaging in the event.
World of Barbie is an immersive and interactive experience.
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